Is having a social media presence for every business? First of all, different social media platforms call for different strategies in terms of sharing information. What may work for one company may not work for another. Google’s algorithm keeps evolving. When once correct keywords and link building made up SEO, now other factors are also coming to play.
Social signals are actions made by users in a bid to share and spread content across social sites. For example, if you posted a funny video clip on your page and it gets shared across different social sites then that is the action explained above.
Jeremy from HQ SEO states that, “social media is more of brand recognition than getting possible links back to your website.” However, social media still has great SEO benefits and since both are great ways to improve your SEO then the right social media for your business or website can increase its potential tremendously.
What you get with social media is:
- Content Visibility: Whenever you provide fresh, unique and engaging content to be shared on social sites, you increase its visibility thus increasing domain authority. This is because the more traffic that is directed from trusted social media sites to your website, the more your site gets recognition as possibly being of authority and adding value to users.
- Increased website traffic: Since search engines such as Google are striving for honest experience from users then the number of shares gotten from a social media profile does play a huge role in SEO. Whenever a link from your site is shared on social sites, Google gets to know about it and the more that is shared the more Google knows that your site is keeping users engaged.
- Link-building: Although links from social channels might not carry as much weight as many hope they should, it doesn’t take way from the fact that natural links do carry the day every time.
All three benefits mentioned above work hand in hand to help build your brand, business or work to make your website more authoritative with the ultimate advantage of upping your search engine rankings.
That being said, with continuous addition of sharable content on social sites, the more traction you will gain on such sites. It doesn’t matter the content you share whether it is videos, images, an infographics, an article or survey, as long as it is interesting and shareable, you should start seeing plenty of natural traffic to your site. To create a more engaged atmosphere on social sites, you need to remain engaged with the followers.
Bottom line; with a social media profile that has up-to-date information on its profile added to engaging content, the sky if the limit in ways in which such a platform can positively affect SEO on your business or website. Much as there is no concrete evidence from Google that social signals have good value with regards to SEO, it doesn’t take away from the fact that businesses or websites that have strategically made use of such sites are seeing great improvements in their SEO efforts.