Steps To Help You Increase Sales and Conversions For Your Online Store

It can be frustrating when you have a look at your reports and the numbers are just not what you desire! In order to increase sales and conversions for your online store you need to have a good understanding of your target customers. This helps ensure that you find ways that help convert them into regular customers. You need to have a clear understanding of the flow of potential customers to your store and what will ultimately prompt them into buying something.

The steps below will also further help you increase sales and conversions for your online store.

Find out how potential customers land on your site

Are they coming there through the social media platforms, Search results or your blog? When you know where most of your potential customers come from you should be in a better position to know where to focus most of your energies. You are also in a better position to tweak a few things here and there if you are only ending up with the wrong customers. You can make changes in things such as keywords to attract the right kind of customers to your store. For example, if you sell only customized leather boots then custom or customized leather boots should appear among your keywords and not just going generic with words such as leather products as this will bring all sorts of customers to your website, even those that are not interested in customized leather boots.

Ensure that your store is at its best

You should ensure that you have the right images on your store, the right content and the right colors. You need to go through your store with a fine-toothed comb to find which headlines need changing, which images need to go and which colors need a bit of tweaking among others.

Add quick action incentives

Quick action incentives provide potential customers with a sense of urgency and prompt them to act fast. Things such as adding a time-related scarcity (only two days left on this offer) or quantity-related scarcity (Only five more items left) prompts customers to take immediate action.

Make sure that tools on the store are working fine

By this time you have grabbed the customers’ interest and they are ready to shop. It doesn’t help your store if adding items to the cart is a nightmare! You need to ensure that the checkout flow is as seamless as possible.

Encourage them to come back

Obviously you would rather repeat customers rather than a one-time buyer. As such, you need to come up with ways to keep them coming back for more! You can invite them to sign up for an email newsletter or join your social media channels. You then need to follow up with things such as promotions or coupons to get them back into your store.

Don’t be afraid of objections

Sometimes people may have questions or objections to what you have to offer. Try as much as possible to answer them as this helps build their trust in your store.

Can social media signals really affect SEO?

Is having a social media presence for every business? First of all, different social media platforms call for different strategies in terms of sharing information. What may work for one company may not work for another. Google’s algorithm keeps evolving. When once correct keywords and link building made up SEO, now other factors are also coming to play.

Social signals are actions made by users in a bid to share and spread content across social sites. For example, if you posted a funny video clip on your page and it gets shared across different social sites then that is the action explained above.

Jeremy from HQ SEO states that, “social media is more of brand recognition than getting possible links back to your website.” However, social media still has great SEO benefits and since both are great ways to improve your SEO then the right social media for your business or website can increase its potential tremendously.

What you get with social media is:

  • Content Visibility: Whenever you provide fresh, unique and engaging content to be shared on social sites, you increase its visibility thus increasing domain authority. This is because the more traffic that is directed from trusted social media sites to your website, the more your site gets recognition as possibly being of authority and adding value to users.
  • Increased website traffic: Since search engines such as Google are striving for honest experience from users then the number of shares gotten from a social media profile does play a huge role in SEO. Whenever a link from your site is shared on social sites, Google gets to know about it and the more that is shared the more Google knows that your site is keeping users engaged.
  • Link-building: Although links from social channels might not carry as much weight as many hope they should, it doesn’t take way from the fact that natural links do carry the day every time.

All three benefits mentioned above work hand in hand to help build your brand, business or work to make your website more authoritative with the ultimate advantage of upping your search engine rankings.

That being said, with continuous addition of sharable content on social sites, the more traction you will gain on such sites. It doesn’t matter the content you share whether it is videos, images, an infographics, an article or survey, as long as it is interesting and shareable, you should start seeing plenty of natural traffic to your site. To create a more engaged atmosphere on social sites, you need to remain engaged with the followers.

Bottom line; with a social media profile that has up-to-date information on its profile added to engaging content, the sky if the limit in ways in which such a platform can positively affect SEO on your business or website. Much as there is no concrete evidence from Google that social signals have good value with regards to SEO, it doesn’t take away from the fact that businesses or websites that have strategically made use of such sites are seeing great improvements in their SEO efforts.

10 reasons not to post too frequently

Some bloggers suggest writing a new post every single day. Some bloggers write even more than that. I think it’s better to write every couple of days. Here are 10 reasons why posting too frequently is not a good idea for most blogs.

1. It lessens the impact of your best posts.

If you’ve just spent ages perfecting a really great post, keeping it at the top of your front page will draw attention to it.

But if you write another post too soon after the last, the impact of that really good post may decrease. Subscribers may read everything, but new readers will usually see the latest post first.

Don’t be trigger-happy with your next post if you just put up something great. Leave it up for a bit.

2. Readers may feel overwhelmed.

Some blogs just post too much, too often. Even if the content is always really good, you may overwhelm your readers if you post too often.

If you specialise in shorter posts, or you have a lot of readers, you may be able to get away with this. Just don’t start with a lot of posts. Take your time.

3. Posts take time to gather comments.

I’ve experimented with a few different posting frequencies. When writing a new post every single day, I found the posts received fewer comments.

Writing every couple of days gives readers the opportunity to read the post and comment on it before the next post goes up. Of course, not everyone reads the posts immediately, but you’ve got to give them some breathing room.

4. A greater risk of blogger burnout.

If you’re not used to blogging and you start out by posting far too often, you may burn out before you even get to the end of your first month.

Whether it’s due to a lack of writing energy, a lack of ideas or a bit of both, racing ahead with your posts is a great risk to your blog if you’re not used to writing.

5. Quantity may become the most important thing.

If you’ve been writing 2 posts every day for a few months, you may feel that you owe it to your blog to keep that rhythm going. Well, maybe you do… but what if you try to write on days when you don’t really want to? The quality will suffer.

Establish a posting rhythm that you can sustain, not one that other people recommend and that simply doesn’t work for you. If you’re having problems, try a different schedule.

6. Sometimes it’s better to keep a stock of posts.

Bulk writing is a handy way to “stock up” on posts at times when you’re keen to write. You can then publish them over a few days or weeks, perhaps saving some for days when you “need” a post but you don’t particularly want to write on that day.

Saving up posts can save you in the future. If you write lots of posts in quick succession, resist the urge to publish them too quickly – even if they’re really good! (Which, of course, they should be.)

7. Proof-reading can suffer.

If you’re working to a tight schedule with lots of posts being published each week, you may find yourself skipping the task of proof-reading your posts. Here’s a tip: slow down, check your posts make sense and you’ve corrected any errors, and publish them gradually.

8. Sleep on it, and you may get new ideas.

On Monday you wrote a good post. You’re buzzing and want to publish another post on Tuesday. Instead of racing ahead, give the Monday post another day to gather comments, then spend some time planning your next post.

Spending that extra time could lead you to a great follow-up post, or a spin-off post based on what you last wrote. Don’t be impatient!

9. Last-minute posts stand a chance.

If you’re posting too frequently, you may find there isn’t much room to slot additional posts into your schedule. Sometimes you’ll want to write a post quickly and get it online as soon as possible – that’s going to be difficult if you overbook yourself.

Try to leave a little room between your posts if you can!

10. You may end up talking to yourself.

OK, so if you insist on posting too frequently, you may have less comments and less subscribers. Slowly but surely you’ll feel like you’re talking to yourself, thereby harming your motivation and potentially making you question if you should continue blogging.

Don’t do this! Save yourself! Slow down, pace yourself, and you may find that things start to fall into place.

10 tips for writing a compelling post

1. Write what you know – and what your audience will relate to.

Compelling content is a lot harder to write if you don’t have a clue what you’re talking about. If you’re good at going off on a tangent and linking it back to your niche, make sure you have some idea of the subject in hand. And of course, do make sure it is linked back to your niche somehow.

2. Write about your own experiences.

Having a real-life example to share can make the difference between a bland post and a compelling post. If you can’t give examples, why not link to people who can? Sometimes, the theoretical posts could do with being shown in practice. All the better if you can post a video!

3. Tell a story.

This is similar to writing about your own experiences, but instead of simply referring to examples that prove (or disprove) your point, a “story post” can be used to take your readers on a journey while illustrating your point perfectly. A tale about great customer service is a post that I think works beautifully.

4. Interview people.

Why not break up the flow of “normal” posts by interviewing one of your readers? A blogger interview can be both insightful and beneficial for all concerned. Use interviews as a way to provide compelling content while connecting more closely with your readers.

5. Relax your writing style.

Do you write in a relaxed style or are your posts more rigid? If you mostly write “rigid” posts, try loosening up a bit. Stream of consciousness blogging is one way to do this.

6. Include some humour.

The problem with humour is you have to be funny. I find it depends on the post – sometimes it’s not so much a case of being too serious, but there’s not much to say that’s particularly funny. Other times, there are so many funny things to say that you forget why you’re writing the post. Speaking of which, I’m getting off the point – humour can be good, but use it sparingly. Unless you’re writing a humour blog.

7. Don’t waffle.

Whatever you’re saying, can you say it in fewer sentences or paragraphs than you’ve said it in? If so – do! Get to the point, don’t spend forever going round in circles.

8. Write follow-up posts.

It may be tempting to cram as much as possible into your posts – I’ve seen plenty of “mega posts” that get Stumbled, tweeted etc by everyone. But unless you’re really sure of what you’re doing, resist the urge to write such a long post. Instead, write a great post that leaves your readers wanting more, then write a follow-up post later.

Of course, follow-up posts are usually reserved for the posts that go down well with your readers (keep an eye on the comments!) and for the subjects where there’s more to say than you can fit in one post.

9. Analyse other people’s posts.

Seen a post that you want to comment on, but your comment would be really long? Why not write your response in a new post? Your response should be at least equal in “compellingness” as the original. You may even find that an average post could benefit greatly from a response. The original post provides you with a starting point – use it to further your arguments.

10. Present conflicting arguments.

Looking at both sides of a debate and arguing the case both ways can generate a lot of feedback. Writing a compelling post is not just about grabbing your audience, you need to make them understand your views and form an opinion of their own. If the post isn’t compelling, they won’t care. Grab your readers and make them care!

10 tips for grabbing a new reader’s attention on your blog

When a reader visits your blog for the first time, you’ll want to give them a first impression that will blow them away. It’s actually quite simple to do this. Here are 10 tips for grabbing the attention of a new reader and push them to keep coming back.

1. Your pitch

Tell readers what your blog is about. Don’t ramble on and on – give them a concise explanation of your blog, and give them a compelling reason to stick around. This isn’t easy, but it’s important to get it right. Otherwise, you may be losing potential readers at the very first hurdle.

2. Your latest post

Writing “pillar content” is all about writing great posts. But it shouldn’t be something you do every now and again. Every time you publish a post, make it a great post. Make every post a work of art. Any of your posts could be the first one that a reader sees – so how can you justify publishing half-baked posts?

3. Your best posts

No matter how much effort you put into your posts, some will stand above the rest. You’ll need to decide how to measure the success of a post, whether it’s down to pageviews, the number of comments, the quality or length of comments, the post with the most retweets on Twitter, or something else entirely. Whichever you choose, be sure to list some of your best posts on your home page.

4. A striking, unique, clean design

We’re not all designers, but even a small amount of effort on your design can make the difference between “blah” and “blimey!”. If possible, hire a designer to help you out, or use a theme that can be easily customised. Make the most of your header area – don’t waste space with a huge banner or loads of ads – keep it simple. Also, ensure you keep clutter to a minimum.

5. Images

It’s pretty boring when a blog is nothing but text. You need to include a few images that add value to the site, but don’t go overboard. Thumbnails are a good compromise – they look good, but they’re small, unobtrusive and fast-loading. That’s what I use on the front page of StandarDise.

6. Clear and concise categories

While writing new posts is very important, don’t keep churning out post after post without thinking of how your blog should be organised. Every now and again, it’s a good idea to tidy up your blog categories. You should also look at how to improve your navigation.

7. Recent updates

In point 2, I said that you should highlight your recent posts. It goes a bit further than that – you need to have recent posts! Readers may be turned off if a blog has no recent updates, say within the last few weeks – or even more. It might be less of an issue for blogs that already have a lot of content, though. What do you think?

8. Comments and replies

A blog with no comments looks lonely and abandoned. A blog with no replies from the author looks like the blogger doesn’t care. Comments are one of the most important lifesigns of youir blog – don’t ignore them, and don’t stop trying to increase your blog comments.

9. A quick way to subscribe

There’s a fine line between helping people to find your subscribe link, and putting it right in their face. Sure, make it easy to find – but I’ve never been keen on these popup windows that appear on my first visit before I’ve even had a chance to read the latest post, saying “subscribe now!”. Hey, how about giving me a chance to decide if I want to? I’ve heard some bloggers saying that these popups give them loads of new subscribers – how about all the people who didn’t subscribe because they found the popup really annoying?

10. A personality

Readers are much more likely to relate to a real person than some mechanical robot writer. Posts written with style, character and personality are far more likely to make a connection than a generic set of ideas that the author doesn’t even follow on their own blog.


Jamie is one of the SEO Specialists from Plumber SEO Guru, an SEO agency that specializes in providing SEO services to local plumbers. To learn more, visit their site at