It can be frustrating when you have a look at your reports and the numbers are just not what you desire! In order to increase sales and conversions for your online store you need to have a good understanding of your target customers. This helps ensure that you find ways that help convert them into regular customers. You need to have a clear understanding of the flow of potential customers to your store and what will ultimately prompt them into buying something.
The steps below will also further help you increase sales and conversions for your online store.
Find out how potential customers land on your site
Are they coming there through the social media platforms, Search results or your blog? When you know where most of your potential customers come from you should be in a better position to know where to focus most of your energies. You are also in a better position to tweak a few things here and there if you are only ending up with the wrong customers. You can make changes in things such as keywords to attract the right kind of customers to your store. For example, if you sell only customized leather boots then custom or customized leather boots should appear among your keywords and not just going generic with words such as leather products as this will bring all sorts of customers to your website, even those that are not interested in customized leather boots.
Ensure that your store is at its best
You should ensure that you have the right images on your store, the right content and the right colors. You need to go through your store with a fine-toothed comb to find which headlines need changing, which images need to go and which colors need a bit of tweaking among others.
Add quick action incentives
Quick action incentives provide potential customers with a sense of urgency and prompt them to act fast. Things such as adding a time-related scarcity (only two days left on this offer) or quantity-related scarcity (Only five more items left) prompts customers to take immediate action.
Make sure that tools on the store are working fine
By this time you have grabbed the customers’ interest and they are ready to shop. It doesn’t help your store if adding items to the cart is a nightmare! You need to ensure that the checkout flow is as seamless as possible.
Encourage them to come back
Obviously you would rather repeat customers rather than a one-time buyer. As such, you need to come up with ways to keep them coming back for more! You can invite them to sign up for an email newsletter or join your social media channels. You then need to follow up with things such as promotions or coupons to get them back into your store.
Don’t be afraid of objections
Sometimes people may have questions or objections to what you have to offer. Try as much as possible to answer them as this helps build their trust in your store.
This article was written by Matt from Faculty Creative. They’re a creative Web Design and Digital Marketing Agency from Baltimore. Matt is one of the web designers on their team and has worked on developing a wide range of e-commerce websites.