Some bloggers suggest writing a new post every single day. Some bloggers write even more than that. I think it’s better to write every couple of days. Here are 10 reasons why posting too frequently is not a good idea for most blogs.
1. It lessens the impact of your best posts.
If you’ve just spent ages perfecting a really great post, keeping it at the top of your front page will draw attention to it.
But if you write another post too soon after the last, the impact of that really good post may decrease. Subscribers may read everything, but new readers will usually see the latest post first.
Don’t be trigger-happy with your next post if you just put up something great. Leave it up for a bit.
2. Readers may feel overwhelmed.
Some blogs just post too much, too often. Even if the content is always really good, you may overwhelm your readers if you post too often.
If you specialise in shorter posts, or you have a lot of readers, you may be able to get away with this. Just don’t start with a lot of posts. Take your time.
3. Posts take time to gather comments.
I’ve experimented with a few different posting frequencies. When writing a new post every single day, I found the posts received fewer comments.
Writing every couple of days gives readers the opportunity to read the post and comment on it before the next post goes up. Of course, not everyone reads the posts immediately, but you’ve got to give them some breathing room.
4. A greater risk of blogger burnout.
If you’re not used to blogging and you start out by posting far too often, you may burn out before you even get to the end of your first month.
Whether it’s due to a lack of writing energy, a lack of ideas or a bit of both, racing ahead with your posts is a great risk to your blog if you’re not used to writing.
5. Quantity may become the most important thing.
If you’ve been writing 2 posts every day for a few months, you may feel that you owe it to your blog to keep that rhythm going. Well, maybe you do… but what if you try to write on days when you don’t really want to? The quality will suffer.
Establish a posting rhythm that you can sustain, not one that other people recommend and that simply doesn’t work for you. If you’re having problems, try a different schedule.
6. Sometimes it’s better to keep a stock of posts.
Bulk writing is a handy way to “stock up” on posts at times when you’re keen to write. You can then publish them over a few days or weeks, perhaps saving some for days when you “need” a post but you don’t particularly want to write on that day.
Saving up posts can save you in the future. If you write lots of posts in quick succession, resist the urge to publish them too quickly – even if they’re really good! (Which, of course, they should be.)
7. Proof-reading can suffer.
If you’re working to a tight schedule with lots of posts being published each week, you may find yourself skipping the task of proof-reading your posts. Here’s a tip: slow down, check your posts make sense and you’ve corrected any errors, and publish them gradually.
8. Sleep on it, and you may get new ideas.
On Monday you wrote a good post. You’re buzzing and want to publish another post on Tuesday. Instead of racing ahead, give the Monday post another day to gather comments, then spend some time planning your next post.
Spending that extra time could lead you to a great follow-up post, or a spin-off post based on what you last wrote. Don’t be impatient!
9. Last-minute posts stand a chance.
If you’re posting too frequently, you may find there isn’t much room to slot additional posts into your schedule. Sometimes you’ll want to write a post quickly and get it online as soon as possible – that’s going to be difficult if you overbook yourself.
Try to leave a little room between your posts if you can!
10. You may end up talking to yourself.
OK, so if you insist on posting too frequently, you may have less comments and less subscribers. Slowly but surely you’ll feel like you’re talking to yourself, thereby harming your motivation and potentially making you question if you should continue blogging.
Don’t do this! Save yourself! Slow down, pace yourself, and you may find that things start to fall into place.